Award Submission | Connected Product Service

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What is your current Organization’s Digital Product Strategy?

An organization that has a Digital Product Strategy, will have a company-wide strategy with a comprehensive product roadmap cutting across all or most of the departments.

Select the most appropriate option

Siloed digital product strategies and execution.

Clear digital product strategy outlined and communicated

Enterprise-wide digital product strategy with ongoing projects.

Demonstrates evidence of continuous iteration in product development with a clearly defined product roadmap. Clearly defined KPIs for digital product strategy.

Describe your current Digital Product Strategy.

Q1

Select the option that most closely describes the adoption of digital product strategies in your organization.

Select the most appropriate option

Each individual team within a department creates its own product strategies.

Department-wide product strategies are communicated and executed

Enterprise-wide product strategy is set, communicated, and executed.

Enterprise-wide product strategy with iterative development cycles for continuous improvement.

Who are the owners of the product strategy?

Q2

Which of these most accurately describe build vs buy decisions within the organization for digital products.

Provides consumer journey analysis of marketing campaigns, modeling, and visualization.
Create and optimize a website, email campaign, call center, social media, advertising, and other customer prospect facing experiences.
Real-time factors contributed to social sentiment.

Select the most appropriate option

Purchase COTS/Open-Source products as much as possible and outsource any type of development

Build everything required in-house

Purchase COTS/Open-Source products as much as possible and build anything else required in-house

Carefully evaluate what creates differentiation and build them in-house while purchasing non-differentiating but useful products from vendors.

Justify your selection in brief (Explain why your choice is the best for your organization).

Q3

Which of these most closely resembles the product management practice within your organization?

The organization's ability to rationalize all touchpoints an individual has with a brand, along with known data about who that person is and what their motivations are, to determine the next suitable message or offer.
The organization's ability to compile a list of all the places and times the customer interacts with their brand to identify the different touchpoints.

Select the most appropriate option

Connect with Peers in the Product Management Community

Each individual team manages their own products in isolation

Product roadmap and features are communicated and agreed upon by a group consisting of stakeholders across the organization.

Have a clearly defined product management practice that is implemented across the organization.

Briefly explain your product management practice within the organization.

Q4

What is your current product management strategy related to connected products or services?

Select the most appropriate option

Defined Roadmaps, aligned with product strategy.

Identified product unique selling propositions (USP) and used this to refine the product roadmap and strategy.

Using real-time analytics and customer feedback to understand the needs better and fine-tune the product experience.

Demonstrated effective and smart thinking in differentiating the product resulting in competitive advantage.

Describe your current product management strategy related to connected products or services.

Effective product management is a critical piece of success when developing specialized connected products and services.

Q5

Are you constantly seeking new customer segments and markets for your products and services?

The organization's ability to identify individuals, customize interactions, and help individuals find exactly what matters to them.
Ability to identify the consumers, link identifiers, and construct an identity graph.
Ability to generate a consolidated view of customers and their activities using different data sets within the organization and outside data from another source.

Select the most appropriate option

The customer group or market segment determines the growth of the organization.

The rationale of targeting customer segments and markets will base on who is willing to pay for what we offer.

We regularly utilize new distribution channels for our products and services

Constant changes in our channels functions have led to improve new customer segments and markets.

Describe the rationale for your answer.

Q6

Which option closely explains the feature prioritization process (roadmap management) for your digital products?

Your organization uses clearly defined buyer personas, targeted audiences for your marketing efforts, and capabilities to report on revenue attribution.
Experience accelerated connected data usage for creating and optimizing the customer experience.
Ultimately achieve optimized single-customer business outcomes across channels.

Select the most appropriate option

Customer requirements are always given priority among others.

Customer requirements and engineering quality requirements are always given priority

While customer requirements are given priority, differentiating capabilities, and new and unique features are also given equal importance.

The organization's leadership gets involved in the prioritization process and takes into consideration the organization's direction, and strategic initiatives among others when prioritizing capabilities.

Briefly describe the feature prioritization process followed within the organization.

Q7

Select the option that most closely resembles your organization's technical ownership structure.

Select the most appropriate option

Each individual team defines their own technical product architecture, design, communication, user interfaces, etc.,

Department-wide ownership of technical product architecture and design. Technology selection, user experience unification, etc., are done by each team but unified across the departments/ business units.

Technical ownership is driven by a committee that ensures best practices, organization-wide unification, and consistency.

Has a Chief Architect or similar role that drives an organization-wide architecture practice. Constant review and feedback cycles are established for continuous improvement of product quality, scale, cost savings, etc.

Briefly explain your organization's technical product ownership strategy and practices.

Q8

Which of these most closely resembles the synergy between business requirements and how they are implemented by your technical teams?

Select the most appropriate option

Each team is left to figure out product requirements based on factors such as user feedback, quality improvements, etc.

The organization's leadership defines strategy, product management converts them to product requirements and technical ownership leaders along with engineering management convert them into feature implementations.

OKR (or similar) is driven where each unit defines their own scope and hands it over to the other unit for execution. Ex: Leadership defines strategy OKRs, product management defines capability OKRs, etc.

Has a group that consists of the organization's leadership, product management, and technical ownership that ensures the organization's digital product strategy is communicated to technical owners. Constant verification, prioritizations, and course corrections are being done to ensure teams are on the right path to delivery.

Briefly explain how you achieve synergy in your organization from strategy to technical product ownership.

Q10

Which of the following most closely resembles your organization’s engineering management practice?

Select the most appropriate option

Engineering management is a sub-task of other practices such as product, department, and business unit leadership.

Each department or business unit has its own engineering management practice.

Has generic engineering management practice across the organization.

Has an engineering management practice across the organization led by a VP (or above) of engineering who owns this practice across the organization. Engineering management is part of the organization's leadership to ensure the organization’s strategy is correctly understood and executed.

Briefly describe the engineering management practice in your organization.

Q11

The maturity of the Engineering management of your organization?

Great products need to be developed on solid foundations and ensuring this is essential for the success of the product/service and the company developing it.

Select the most appropriate option

Basic product architecture in place

Detailed product architecture in place

Software architecture was extensively reviewed through a cross-functional panel.

Evidence of software architect review boards with external consultants supporting the optimal solution.

Describe the rationale for your answer.

Q12

Which of these most closely resembles the power of execution within the engineering practice in your organization?

Select the most appropriate option

Engineering management is expected to manage with a given team/ budget.

Engineering management has the power to negotiate and request for budget and/or resources for execution.

Engineering management has the power to make build vs buy decisions to meet product requirements.

Engineering management has full execution power to request budget, resources, make build buys, etc., There is a frequent evaluation process that ensures the decision are re-evaluated and goals are achieved.

Briefly explain how engineering management operates in making operational decisions.

Q13

Does your product or service have the ability to collect and analyze data?

Using product usage and other data to dynamically improve product performance is a critical part of the modern-day product.

Select the most appropriate option

Ability to collect data using the platform. Performs basic data analysis (i.e. Excel). Basic data retention policy in place.

Data is stored on a centralized platform. Comprehensive data protection and alignment with aspects of GDPR.

All data is stored in a centralized data lake. Technology that helps them move to larger-scale data collection is in place.

Data collection, processing, and visualization at scale. Use of algorithms, Machine Learning, or AI to optimize customer experience

Describe the rationale for your answer.

Q14

Which of the following closely matches the processes that are implemented within your organization to collect product usage data?

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or app against each other to determine which one performs better.

Select the most appropriate option

Primarily obtain feedback via customer communication through email, support tickets, calls, etc. Received feedback is passed on to product management to consider in the future roadmap.

Runs a periodic survey to gather customer Net Promoter Score (NPS) on product usage. Feedback is passed on to the product management to consider in the future roadmap.

Product Management and engineering use growth hacking tools to gather usage data of products to improve user experience. They perform A/B testing and other experiments based on user feedback received via ad-hoc channels.

Use of known growth hacking tools to identify user behavior. Analyses user journeys to identify and improve user experience. Performs A/B testing for identifying the most effective option. Makes continuous improvements to implemented solutions identified from the analysis.

Briefly explain your product usage identification process and practices.

Q15

Which of the following most closely describes your product usage data analysis process?

Select the most appropriate option

Primarily carried out by product management or engineering on an ad-hoc basis.

Product management or engineering uses tools and methodologies such as AI to analyze usage data of products.

The growth hacking team uses ad-hoc processes to analyze usage data. Has periodic checks to go through data and build hypotheses and experiments.

The growth hacking team is primarily responsible for product usage and feedback analysis. Uses AI and other similar methodologies to analyze data better. Abnormalities are quickly detected and alerted for fast iteration. Has support from leadership for the usage of tools and processes for data analysis.

Briefly explain processes followed in your organization to analyze product usage data. List the tools and methodologies used as well.

Q16

Select the option which closely matches the processes in which your customers can reach you.

Select the most appropriate option

Have a call-in facility (call center-like experience) where customers can call in for inquiries and issues.

Have a self-help app or something similar in addition to a call-in facility.

The call-in facility and self-help app (if any) are strengthened by a ticketing system where customers can lodge complaints and inquiries and monitor the progress of the resolution.

In addition to the options mentioned above, have a community portal where customers/users themselves can help each other when/if required.

Briefly explain your organization's processes and methodologies that enable your customers to reach you when required.

Q17

Assuming that a customer is facing an incident (something is not working) and decides to make a complaint. Select which option most closely resembles your first response time and resolution time.

Select the most appropriate option

The first response in less than 3 hours. Resolution in less than 1 week.

The first response in less than 2 hours. Resolution in less than 5 days.

The first response in less than 1 hour. Resolution in less than 3 days.

The first response in less than 1 hour. Resolution in less than a day.

Based on the nature of your business, justify your answer to the above by explaining your processes and tools used for responding to customers. If such a system is not needed, please justify your answer in detail.

Q18

Select the option which most closely represents how new connected digital products have benefitted your organization in terms of business/revenue.

Select the most appropriate option

Mostly in the form of digitizing processes and practices. Have been able to provide business value in terms of saving time and reducing errors.

Digital products have contributed large cost savings (ex: Reducing call center volume) and improved customer satisfaction and thereby reducing customer churn.

Digital products have helped the sales process to reach more customers and thereby increase sales significantly.

Digital products have opened avenues for new business streams and thereby adding new product offerings to the organization's sales catalog.

Briefly explain how digital products have helped your organization grow in terms of business.

Q19

Which of these most closely aligns with the digital product evolution process in your organization?

Select the most appropriate option

Mostly driven by a product manager (or product management practice) by taking the product vision

In addition to the above, sales feedback is also taken into consideration for deciding on the product's evolution.

Community forums and feedback from customer support channels are used in addition to the above to determine the product roadmap and evolution.

Growth hacking tools and data analysis mechanisms are used to identify things like user pitfalls, most demanding features, differentiators, etc and this information is used in addition to the other mechanisms above for making strategic decisions on product evolution.

Briefly explain the processes you follow to determine the product roadmap. You may mention names of tools used if are used.

Q20

Digital Product Strategy

This section examines whether a company is geared to add a connected product and service to their main or subline of business/revenue generation.

Product Management

Technical Ownership

New Processes and Structures

Collection and Analysis of Data

Custom Service Excellence

Generating New Business Models and Revenue Streams

Product Evolution

How is your organization does the technical ownership of the product or service structured?

When building great products it's important to have strong technical ownership across the organization. This is to evaluate the best practices that have been currently put in place.

Select the most appropriate option

Siloed delivery teams

Multiple departments working together on delivery.

Top-down technical delivery approach. Product software architect and objectives are aligned with strategy.

Extensive documentation on technical-related aspects and C-suite/ top management directed propagation of technical responsibility.

Detail out the reason for selecting the above practice structure.

Q9

A connected product or a service is a software, device, or service connected to the internet to share information about its itself, its environment, and users and allows remote controllability. Connected products enable participation in the global digital ecosystem, making it possible to give customers a fully connected experience never had before.

These products and services will entail Embedded sensors, processors, and the software inside products for connectivity allowing them to participate in the global digital ecosystem for creating enhanced digital experiences. Organizations with high digital maturity utilize connected products and services to enhance the customer experience.

DIGITIZED PRODUCT/SERVICE

CONNECTED PRODUCT/SERVICE

Thank you for submitting the details for this awards application.

Please note that this page can only be accessed via the entry submission wizard.

You haven't chosen this award category in your original submission. Please contact digital@fitis.lk for any clarifications or if you wish to submit an entry in this category.

{applicant}

What is your current Organization’s Digital Product Strategy?

An organization that has a Digital Product Strategy, will have a company-wide strategy with a comprehensive product roadmap cutting across all or most of the departments.

Q1

Select the option that most closely describes the adoption of digital product strategies in your organization.

Q2

Which of these most accurately describe build vs buy decisions within the organization for digital products.

Provides consumer journey analysis of marketing campaigns, modeling, and visualization.

Create and optimize a website, email campaign, call center, social media, advertising, and other customer prospect facing experiences.

Real-time factors contributed to social sentiment.

Q3

Which of these most closely resembles the product management practice within your organization?

The organization's ability to rationalize all touchpoints an individual has with a brand, along with known data about who that person is and what their motivations are, to determine the next suitable message or offer.

The organization's ability to compile a list of all the places and times the customer interacts with their brand to identify the different touchpoints.

Q4

What is your current product management strategy related to connected products or services?

Effective product management is a critical piece of success when developing specialized connected products and services.

Q5

Are you constantly seeking new customer segments and markets for your products and services?

The organization's ability to identify individuals, customize interactions, and help individuals find exactly what matters to them.

Ability to identify the consumers, link identifiers, and construct an identity graph.

Ability to generate a consolidated view of customers and their activities using different data sets within the organization and outside data from another source.

Q6

Which option closely explains the feature prioritization process (roadmap management) for your digital products?

Your organization uses clearly defined buyer personas, targeted audiences for your marketing efforts, and capabilities to report on revenue attribution.

Experience accelerated connected data usage for creating and optimizing the customer experience.

Ultimately achieve optimized single-customer business outcomes across channels.

Q7

Select the option that most closely resembles your organization's technical ownership structure.

Select the option that most closely resembles your organization's technical ownership structure.

Q8

Which of these most closely resembles the synergy between business requirements and how they are implemented by your technical teams?

Q10

Which of the following most closely resembles your organization’s engineering management practice?

Q11

The maturity of the Engineering management of your organization?

Great products need to be developed on solid foundations and ensuring this is essential for the success of the product/service and the company developing it.

Q12

Which of these most closely resembles the power of execution within the engineering practice in your organization?

Q13

Does your product or service have the ability to collect and analyze data?

Using product usage and other data to dynamically improve product performance is a critical part of the modern-day product.

Q14

Which of the following closely matches the processes that are implemented within your organization to collect product usage data?

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or app against each other to determine which one performs better.

Q15

Which of the following most closely describes your product usage data analysis process?

Q16

Select the option which closely matches the processes in which your customers can reach you.

Q17

Assuming that a customer is facing an incident (something is not working) and decides to make a complaint. Select which option most closely resembles your first response time and resolution time.

Q18

Select the option which most closely represents how new connected digital products have benefitted your organization in terms of business/revenue.

Q19

Which of these most closely aligns with the digital product evolution process in your organization?

Q20

​Digital Product Strategy

​This section examines whether a company is geared to add a connected product and service to their main or subline of business/revenue generation.

​Product Management

​Technical Ownership

New Processes and Structures

​Collection and Analysis of Data

​Custom Service Excellence

​Generating New Business Models and Revenue Streams

​Product Evolution

How is your organization does the technical ownership of the product or service structured?

When building great products it's important to have strong technical ownership across the organization. This is to evaluate the best practices that have been currently put in place.

Q9

​DIGITIZED PRODUCT/SERVICE

​CONNECTED PRODUCT/SERVICE

Thank you for submitting the details for this awards application.

Please note that this page can only be accessed via the entry submission wizard.

You haven't chosen this award category in your original submission. Please contact digital@fitis.lk for any clarifications or if you wish to submit an entry in this category.

Digital Product Strategy

This section examines whether a company is geared to add a connected product and service to their main or subline of business/revenue generation.

Product Management

Technical Ownership

Collection and Analysis of Data

Custom Service Excellence

Generating New Business Models and Revenue Streams

Product Evolution

DIGITIZED PRODUCT/SERVICE

CONNECTED PRODUCT/SERVICE