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What is your current Organization’s Digital Product Strategy?
An organization that has a Digital Product Strategy, will have a company-wide strategy with a comprehensive product roadmap cutting across all or most of the departments.
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Q1

Select the option that most closely describes the adoption of digital product strategies in your organization.
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Q2

Which of these most accurately describe build vs buy decisions within the organization for digital products.
  • Provides consumer journey analysis of marketing campaigns, modeling, and visualization.
  • Create and optimize a website, email campaign, call center, social media, advertising, and other customer prospect facing experiences.
  • Real-time factors contributed to social sentiment.
Select the most appropriate option

Q3

Which of these most closely resembles the product management practice within your organization?
  • The organization's ability to rationalize all touchpoints an individual has with a brand, along with known data about who that person is and what their motivations are, to determine the next suitable message or offer.
  • The organization's ability to compile a list of all the places and times the customer interacts with their brand to identify the different touchpoints.
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Q4

What is your current product management strategy related to connected products or services?
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Effective product management is a critical piece of success when developing specialized connected products and services.

Q5

Are you constantly seeking new customer segments and markets for your products and services?
  • The organization's ability to identify individuals, customize interactions, and help individuals find exactly what matters to them.
  • Ability to identify the consumers, link identifiers, and construct an identity graph.
  • Ability to generate a consolidated view of customers and their activities using different data sets within the organization and outside data from another source.
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Q6

Which option closely explains the feature prioritization process (roadmap management) for your digital products?
  • Your organization uses clearly defined buyer personas, targeted audiences for your marketing efforts, and capabilities to report on revenue attribution.
  • Experience accelerated connected data usage for creating and optimizing the customer experience.
  • Ultimately achieve optimized single-customer business outcomes across channels.
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Q7

Select the option that most closely resembles your organization's technical ownership structure.
Select the option that most closely resembles your organization's technical ownership structure.
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Q8

Which of these most closely resembles the synergy between business requirements and how they are implemented by your technical teams?
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Q10

Which of the following most closely resembles your organization’s engineering management practice?
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Q11

The maturity of the Engineering management of your organization?
Great products need to be developed on solid foundations and ensuring this is essential for the success of the product/service and the company developing it.
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Q12

Which of these most closely resembles the power of execution within the engineering practice in your organization?
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Q13

Does your product or service have the ability to collect and analyze data?
Using product usage and other data to dynamically improve product performance is a critical part of the modern-day product.
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Q14

Which of the following closely matches the processes that are implemented within your organization to collect product usage data?
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or app against each other to determine which one performs better.
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Q15

Which of the following most closely describes your product usage data analysis process?
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Q16

Select the option which closely matches the processes in which your customers can reach you.
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Q17

Assuming that a customer is facing an incident (something is not working) and decides to make a complaint. Select which option most closely resembles your first response time and resolution time.
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Q18

Select the option which most closely represents how new connected digital products have benefitted your organization in terms of business/revenue.
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Q19

Which of these most closely aligns with the digital product evolution process in your organization?
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Q20

​Digital Product Strategy

​This section examines whether a company is geared to add a connected product and service to their main or subline of business/revenue generation.

​Product Management

​Technical Ownership

New Processes and Structures

​Collection and Analysis of Data

​Custom Service Excellence

​Generating New Business Models and Revenue Streams

​Product Evolution

How is your organization does the technical ownership of the product or service structured?
When building great products it's important to have strong technical ownership across the organization. This is to evaluate the best practices that have been currently put in place.
Select the most appropriate option

Q9

A connected product or a service is a software, device, or service connected to the internet to share information about its itself, its environment, and users and allows remote controllability. Connected products enable participation in the global digital ecosystem, making it possible to give customers a fully connected experience never had before.

These products and services will entail Embedded sensors, processors, and the software inside products for connectivity allowing them to participate in the global digital ecosystem for creating enhanced digital experiences. Organizations with high digital maturity utilize connected products and services to enhance the customer experience.

​DIGITIZED PRODUCT/SERVICE

​CONNECTED PRODUCT/SERVICE

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