New Page | Digital Awards

Does the organization maintain a clear and shared vision for customer experience efforts?

Describe the current situation in your workplace.

Q1

What is your customer engagement strategy?

Select the most appropriate option

Views digital as a new marketing channel, allocates budget & staff resources

Ability to recognize prospects and customers, understand their needs, and deliver the right marketing message

Being able to recognize digital marketing as omni-channel and key components in audience engagement to drive performance & loyalty

Long-term commitment to participate and view digital marketing as a key component in customer engagement and primary focus for the marketing team.

Organization aligned and measured around digital marketing’s contribution to revenue.

Describe the rationale for your answer

Q2

Can your Organization generate demand through websites, social media, and other marketing channels?

Provides consumer journey analysis of marketing campaigns, modeling, and visualization.
Create and optimize a website, email campaign, call center, social media, advertising, and other customer prospect facing experiences.
Real-time factors contributed to social sentiment.

Select the most appropriate option

Relies on website landing pages with limited content targeting social media, periodic social posting, and mainly one way dialog.

Offers rich media content, social networks, blogs, Wiki (web 2.0), growing subscriber list for email, Social customer & audience awareness, mostly one way dialog

Convergence of content, social, mobile, and video experiences to create full digital experiences for conversion and sales opportunities;

True social dialog; Recognition of preferred audience.

Personalized & localized content delivered to personal devices in real time through custom content and apps; Native mobile optimized; Proactive social listening with reliable feedback; Fully aligned with sales for enablement

Describe the rationale for your answer

Does the organization maintain a clear and shared vision for customer experience efforts?

Q1

What is your customer engagement strategy?

Q2

Q3

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